Bitcoin cash has been confirmed as the second cryptocurrency payment option by subscription model pay-TV provider, DISH. As announced on the company’s website, in addition to bitcoin which was adopted in 2014 as a payment system, subscribers can now pay for services using bitcoin cash.
Since 1980, DISH Network Corporation has played a significant role in the evolution of pay-TV. The company provides services to millions of customers across the globe through its numerous subsidiaries. The services include satellite DISH TV and streaming Sling TV services. The company also operates a national in-home installation workforce and advertising solutions among other services.
Maintaining Brand Versatility
The adoption of bitcoin cash by DISH happens at a time when the company is also migrating to BitPay as a new blockchain payment processor for cryptocurrency transaction with customers.
John Swieringa, executive vice president and chief operating officer of DISH, notes that the addition of bitcoin cash as a payment system is aimed at serving customers who have adopted a new way of doing business.
“We have a steady volume of customers paying with cryptocurrency each month, and BitPay will allow us to continue offering more choice and convenience to our customers.”
BitPay is the pioneer company in bitcoin and blockchain payment processing. With offices in North America, Europe and South America, the company is also established in cross-border payments, and enables consumers to manage digital assets with the BitPay Wallet.
Enabling a Seamless Transition
To pay with bitcoin or bitcoin cash, a one-time payment is executed by a DISH customer through the website or DISH’s hopper DVR. On sending the exact payment amount in bitcoin or bitcoin cash, BitPay exchanges the funds into U.S. dollars immediately, thereby avoiding the risk of volatility usually associated with cryptocurrency transactions.
According to Sonny Singh, chief commercial officer of BitPay, the goal of his company is to offer DISH Network a seamless transition that will enable all customers who are currently use bitcoin for payment to have the extra option of paying with bitcoin cash.
Singh notes that cryptocurrency is an increasingly popular way for customers to make purchases and pay for services online as it reduces credit card fraud and is cheaper for the merchants.